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what really matters

LEAD LAB recommends the book Essentialism by Greg McKeown.



We at Lead Lab see many business leaders overlooking what is truly essential, and we want to change that. Essentialism helps readers retrain their brains to focus on what really matters.


The Way of the Essentialist involves doing less, but better, so you can make the highest possible contribution.


The Way of the Essentialist isn’t about getting more done in less time. It’s not about getting less done. It’s about getting only the right things done. It’s about challenging the core assumption of ‘we can have it all’ and ‘I have to do everything’ and replacing it with the pursuit of ‘the right thing, in the right way, at the right time’. It’s about regaining control of our own choices about where to spend our time and energies instead of giving others implicit permission to choose for us.


In Essentialism, Greg McKeown draws on experience and insight from working with the leaders of the most innovative companies in the world to show how to achieve the disciplined pursuit of less.


By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter.


Essentialism isn’t one more thing; it is a different way of doing everything. It is a discipline you apply constantly, effortlessly. Essentialism is a mindset; a way of life. It is an idea whose time has come.

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